| Seller or Landlord Representation |
MethodologyIt is our belief that the successful marketing of a real estate project is a function of the expertise and commitment of the individuals assigned to the project, backed by the resources of the firm. Commercial Realty Partners stresses strong personal commitment to listed properties by listing agents. More specifically, we believe there is no substitute for canvassing, telephone cold-calling and door-to-door fieldwork in providing maximum service to the client. Passive marketing techniques, such as advertising, brochures, signs, computer systems, mailings, etc., are effective when coupled with direct personal selling. Commercial Realty Partners is committed to providing a superior level of personal selling effort on every project.Project ProfileA complete study of the project is performed to create a Project Profile and get a thorough understanding of the property and its relationship to the marketplace and competing properties. The demographics of the project and surrounding area are analyzed, and available financial data is secured and reviewed. Once the Project Profile is complete, the broker will be best able to identify and pursue the Target Market.Target Market GenerationThe Target Market is identified by industry type, size and geographic considerations. Lists are created to identify particular firms and individuals within the Target Market. Commercial Realty Partners has access to numerous data bases which contain up-to-date information of current land and building owners, recent sale transactions, available property for sale, property users, and land buyers and developers. Using the parameters established for the Target Market, lists are generated from these data bases which will then be used for cold calling, direct mail, and background information on specific prospects.Marketing ToolsIt is our goal to successfully lease or sell your property within the shortest period of time. Listed below are several of the marketing tools we will implement to expose your property to the maximum number of qualified prospects.AdvertisingWe will also market your property by appropriate signage and listing in many Internet commercial real estate databases. This includes DMCAR, Xceligent, CoStar, LoopNet, CityFeet and many other websites. We will also present your property at the DMCAR monthly marketing sessions.BrochureFirst impressions are critical. At Commercial Realty Partners, we realize the importance of the first impression. We custom design a quality brochure tailored to each individual listing. These brochures are used for direct mailings to prospects, users, and commercial brokerage firms.SignageCustomized signage will be strategically located on the site to maximize visibility, draw attention to the property, and facilitate our marketing effort.CanvassingOne of the key elements of the marketing plan will be a direct sales effort in the form of telephone and personal calls to prospective tenants or buyers. This has proven very effective in our marketing efforts. The primary objective of canvassing is to locate the prospective tenant or buyer, identify the decision makers, and schedule showings of the property.Direct MailBrochures will be mailed to targeted prospects. We follow each mailer with a call to the prospect to determine their level of interest. |
Contact Us
3609 S Wadsworth Blvd
Suite 565
Lakewood, CO 80235
Tel: 303-988-9652
Fax: 303-988-9666
4 Skye Lane
Highlands Ranch, CO 80130
Tel: 303-683-1711
Fax: 303-683-3534
Cell: 303-882-6518
Email us at bob@commercial-realty-partners.com